What can you learn from a bottle of shampoo
The
other day I did something that I really do not enjoy doing. I went food
shopping with my girlfriend. However, even though it was somewhat
painful, I learned a valuable lesson.
We approached the soap and shampoo aisle. Although there were tens of different shampoo's to choose from, my girlfriend
narrowed it down to four different brands. After reading them for a
short while, she finally made her choice and we began to move on. I
became curious as to why she chose that particular brand. I picked up
all four of them and began to read them. Here is what they said.
Shampoo 1 - Produces volume
Shampoo 2 - Cleans and conditions
Shampoo 3 - Strengthens hair
Shampoo 4 - Transforms dull, lifeless hair into gorgeous, shiny hair.
Which one do you think she chose?
If
you picked number 4 then you guessed right. No matter how nice a
women's hair is they always seem to think it is dull and lifeless. This
shampoo gets it because they talk about the WIIFM (What's in it for me)
factor, where the other shampoos are spitting out speeds and feeds.
People buy based on the WIIFM
factor, not speeds and feeds. Find out what problem your product or
service cures, and talk about it in all of your marketing materials and
conversations. Once you begin to do this, you will notice a huge
difference in other people's reactions to your products and services.
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Quarterback
said:
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Buy some Aussie shampoo, etc. Read the bottles too, and not only that it completes the job, but more ways than one. Believeable product and it is my hot brand for this 2008.    |
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