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Personal Branding


Hours: 4
Available Dates

Short Description

If someone asked you who you would recognize that has a strong positive brand, who would you say ? What is it about this person that creates their strong brand ? How did they achieve such recognition and how long have they been working at it ? What are the significant traits and characteristics that comprise their brand?

Description: This seminar covers the importance of not just branding your company, but branding yourself as an expert in your field. How do people think of you? What makes you who you are from other people’s perspectives? How can you create a brand for yourself so that people think of you before they think of your competition?


Course Outline:


Lesson 1:The importance of your brand

What makes a brand
What differentiates your brand
Getting started

Lesson 2: What your brand says about you

Value
Integrity
Knowledge
Professionalism and more

Lesson 3: Identifying a positive brand

Locally
Regionally
Globally

Lesson 4: Describing your brand

What your friends say about you
What your colleagues say about you
What your customers say about you

Lesson 5: Benefits of a strong Personal Brand

Value
Commanding a higher price for your service
Improvement in marketability
Recognition with peers and customers

Lesson 6: Challenges of building a Personal Brand

This is not an overnight success story
Commitment
Resources necessary
Constant

Lesson 7: Creating Your Personal Plan

Planning
Preparation
Practice