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Search Engine Optimization (SEO) Made Easy


Hours: 8

Available Dates
View full outline

Did you ever wonder how other companies are earning revenue through the Internet? Do you see your competition showing up on search engines and your company is no where to be found? Did you ever think if you could tap into the Internet how your company could increase revenues dramatically? Then you should attend our one day Search Engine Optimization (SEO) Made Easy training seminar. After this seminar, you will walk away with all of the right steps towards optimizing your Website and:

  • Start getting more traffic to your website today
  • Covert your web traffic to sales within a few months
  • Earn more revenue with less work immediately

Who should attend this seminar?

This seminar is for anyone who is looking to gain more traffic, leads, or sales from their website. It doesn't matter how big or small your company is, KnowledgeAir has trained small one person companies to large corporations on SEO techniques. Below are some example of people who have attended our seminars.

  • Small business owners
  • Marketing managers
  • Web designers
  • Individuals that are blogging
  • Product managers
  • Anyone looking to gain more leads, or sales from their website

Do I have to be a technical person to attend this seminar?

No, this course is actually geared toward a non-technical person. We will discuss some technical terms but that is as far as it goes.

My business is local and I really don't think that I can get leads or sales from the internet.

If you are under this mind set, then you are wrong. Business is changing, people do not use the phone book nearly as much as they used to. Instead they use search. Search is the future of marketing, and in order to be on the front of the bus you need to take action now.

How can I attend this seminar?

KnowledgeAir runs this course once per month. Call us today to reserve your seat. 716-961-1180.

View a sample of what you will learn in the seminar



Search Engine Optimization (SEO) Made Easy


Hours: 8
Available Dates

Short Description

Having a presence on the web is only useful if people are visiting your site. Have you ever wondered what it would be like if your site had more traffic, or if you could generate more revenue through your website?

This seminar offers bite‐sized tasks, and straightforward tools to help participants significantly increase visibility for their website on all of the major search engines. In this course, participants will learn to:

  • Create a solid plan for getting higher rankings on all the major search engines
  • Convert higher rankings to higher traffic, and revenues
  • Use powerful tools to help you select the proper keywords for your website
  • Minimize technical jargon, and understand SEO on a higher level

Course Outline:


Lesson 1: Understanding SEO

What is SEO
What’s Involved
SEO vs. SEM
SEO goals
Identifying goals of your website
Identifying your website functionality
Identifying disconnects
Identifying target audience
What is your conversion
Identifying landing pages

Lesson 2: How Search Engines work

Web crawling spiders
Directories
Pay Per Click
Paid Inclusion
Paid Placement
Banner Ads

Lesson 3: SEO Basics

Google Page Rank
Keyword definition
Keyword density
Keyword selection
Keyword tools
Keyword competition
Keyword balance
Identifying landing page for keywords

Lesson 4: Keyword Placement Noticeable text

Hidden text
Page Title
Meta Tags
Robot exclusion standard
Internal Links
Anchor Text
External Links
Link building techniques
Page copy
Age of domain
Other factors

Lesson 5: Identifying Ethical SEO

Black hat SEO
Cloaking
Duplicating content
Keyword stuffing
Invisible words
White hat SEO
Lesson 6: Tracking
Basic tracking
Advanced tracking techniques