Hours: 4
Available Classroom Dates
Available Online Dates
Short Description
Imagine if you could gain new customers in a fraction of the time it normally takes to get them. Using proper email marketing techniques, you no longer have to imagine. This course will teach you the proper techniques of email marketing to ensure that you build quality lists and inviting email messages to your customers. Your emails will attract both new subscribers and increased revenues. Participants will learn the ins and outs of effective email marketing without being labeled as a spammer. Other topics covered will consist of, but are not limited to: building a solid strategy, identifying quality subject lines, tracking and Identifying overall email objectives.
Course Outline:
|
Lesson 1: Adding E-Mail to your Marketing Plan How to fit E-Mail into Your Marketing Strategy Lesson 2: Increasing Revenue with E-Mail Marketing Getting Repeat Customers Lesson 3: Gain trust in your Email customers Minimizing Spam Complaints Lesson 4: Identify an Email Strategy Coming Up with a the basic Objectives Lesson 5: Building your E-Mail List Where and How to Collect Contact Information Lesson 6: Email Design Using proper Format Lesson 7: Creating From and Subject Lines That Get Noticed E-Mail Headers |
Lesson 8: Including Text in Your E-Mails Correct Font and Style Lesson 9: Using Images in Your E-Mails Choosing a File Format for Your Images Lesson 10: Making Your E-Mail Content Valuable Creating Offers that Are Valuable to Your Audience Lesson 11: Tracking Your Results Understanding Basic E-Mail Tracking Data Lesson 12: Maximizing E-Mail Deliverability Managing Bounced and Blocked E-Mail Lesson 13: Capitalizing on Clicks and Other Responses Evaluating E-Mail Click-Through Data |