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Google Analytics for Your Website

Hours: 4
Available Dates

Short Description

Using Google Analytics and understanding them are two different skills sets. To fully utilize the information from your web statistics, you need to understand exactly what they mean. In this seminar you will learn to master basic analytics and Web statistics concepts. Participants will also examine every aspect of the available reports, including visitors, traffic sources, content, and goals. Students will also learn advanced features of taking control of Google Analytics with customizable dashboards, date ranges, cross-segment reporting and drilling down content.

Course Outline:

Lesson 1: Google Analytics interface

Overview
Why use Analytics
Using the date selection tool

Lesson 2: Reports

The dashboard
Visitors
Traffic
Content
E-commerce
The Search Box and special reports

Lesson 3: Online visitors

Identifying them
Where do they come from
How did they get to your site
How they interact with your site
Funnels
Traffic conversion

Lesson 4: Setting up Your Site

Google Analytics set-up
Common E-commerce problems
Tracking online advertising
Tracking offline advertising
Troubleshooting goals and funnels

Lesson 5: Pay Per Click (PPC) Traffic and Testing

Lead generation sites
E-commerce sites
Google AdWords
Google AdWords tracker

Lesson 6: Implementation

PPC Strategies
Target campaigns
Budget control
Keyword types
AdWords conversion tracker
Evaluating your analytic needs with your business

Lesson 7: Tracking Methods

Manual Tagging
Tracking online advertising
Generating revenues with AdWords and non-AdWords accounts
Event tracking